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Cultivating Friendship In The Digital Age

The Harvard Medical School Study of Adult Development is a fascinating look into the lives of 724 men that began in 1938 and continues to this day. Using medical exams, questionnaires, and interviews researchers tracked participants’ work, home lives, and overall health. In his 2015 TED Talk, current study director Robert Waldinger said the clearest […]

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Should You Use Social Media to Pay Your Friends?

The average person lives a life that is full of and dependent on transactions. In 2016, the number of debit transactions per active card in the U.S. reached 23.6 per month. That number doesn’t even include transactions with cash, credit card, or checks! Making some sort of purchase everyday is practically the norm for today’s […]

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When Your Social Media Reach Falls Short

Meeting your potential customers where they are can be a lot easier than trying to get them to come to you. With this in mind, social media marketing is very sensible for many businesses. Considering that as of 2017, 81 percent of U.S. Americans had a social media profile, a large portion of your audience […]

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Building Family Connections

Whether you object on principle the gift-centric nature of the holidays or find yourself overwhelmed by the amount of time and money you’ve spent finding presents, by mid-December you may be thinking, “there has to be a better way.” If you’re searching to refocus your holiday on family, friends, and spending time together, consider the […]

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Networking: Business Success Is Rooted in Working Together

When Go2s launched, it had to make a crucial decision about its market approach. When most people hear the words “app,” “social media” or “software development,” they usually think of places like Silicon Valley, California. Go2s founder Mehdi Tehranchi knew that all businesses, even ones that aspire to global, online reach, benefit from a strong […]

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Your Digital Clutter Matters More Than You Think

Unfriending, unfollowing, whatever you want to call it – we’ve all done it. Managing social network connections is like decluttering your digital life. Which, considering our digital lives tend to be bigger than most of us would like to admit, can be a really hefty task. Perhaps you chip away at it, unfollowing an account […]

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