Most of the time when people talk about the downsides of ad-driven social media platforms, they complain about “clutter” or “wasted time” spent scrolling past sponsored content. As a media-savvy public, we’re used to being bombarded by advertising and think we’re pretty good when it comes to filtering out the noise. But is our filter […]
Read MoreSocial media has become a big part of our lives, whether or not we are willing to admit it. We spend a majority of our sacred personal time looking at screens, which, yes – it can be enriching. But, as psychologist Adam Alter outlines in this TED Talk, we spend three times longer on apps […]
Read MoreEven if you don’t know the details, it is likely that you’ve heard of the company called Cambridge Analytica, know that they are in trouble, and it has something to do with Facebook. Cambridge Analytica is a political consulting firm with offices in London, New York, and Washington, D.C. It focuses on data mining and […]
Read MoreOnline advertising is a requirement for today’s marketing departments. If you’re not on social media or running banner ads, you must be crazy. And yet, for all their necessity, these platforms tend to be quite costly and very time consuming for businesses. Advertisements require constantly updated copy and graphics, all within the constraints of a […]
Read MoreSpringtime is filled with memory-making activities: Easter egg hunts, Mother’s Day brunches, graduations, Father’s Day BBQs, opening day on the Little League field…the list goes on. Most of us will be there with smart phones in hand, snapping away to capture every moment we can. But when it comes to showing these photos to loved […]
Read MoreIf you’ve been keeping up with our blog lately, then you already know about Facebook trying to foster more meaningful interactions on their platform due to a misinformation scandal that put the social media giant under a microscope. In the latest news, Facebook’s attempt to rectify their role in spreading false information propagated by Russians […]
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